is our mission in life to beautify and embellish so that consumption can keep on developing and growing and that we have to keep on pushing the limits of the selling image?
are we surviving even before we start living?
we get convinced that there is no place for dreams, imagination and rarely real innovation. we put them away in a sealed safe tucked under our pillows so that the only time that they might emerge is when we are fast asleep and there is no way we are going to do anything about it.
innovation comes from dreaming while wide awake.
defining factors is a forum where we explore the factors that define our lives in spaces, places, cities, countries, buildings, businesses services and brands. what is it that is affecting our experiences, positively or negatively? how can we positively transform them?