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Methodology: overarching



The general process and methodology is

non linear, especially when approaching and

developing a city.

It starts with a deep immersion, from which

emerges a cloud of strategic imagination

feeding into tactical implementation whether in

tangible or intangible applications.

The non linearity of the process allows

constant growth and re-evaluation as the city

and its framework grow and progress


Methodology: immersion



Focusing on the first phase of the process

we look at immersion as a deep delving into

what makes a city what it is, what defines

its people, its systems, its character and its


From the findings of the immersion emerges

more specific themes that focus the

investigation and the definition of the factors

that make the city what it is.

Interpreting those factors sets a strategy

and guidelines for the development of the

imagination phase, as well as provides us with

the tools to evaluate future imagination and


experience diagram

User experience strategy: Users 



In order to build an unique user experience,

especially in a urban setting, we need to look

at the framework that allows the experiences

and memories to happen.

Experiences are a series of memories that

interconnect. Memories are a series of

moments in time. Each moment in time is the

intersection of the four cardinal points of a

user’s sense of being:

Who is the user as an individual; which

changes depending on our sense of connection


What community does the user belong to;

an ever-changing sense of belonging that shifts

through our day and throughout a lifetime

What physical sphere the user is in

How does it interconnect with the virtual

user centred design- project

User experience strategy: Project

An effective urban factorisation strategy is a

user centred approach that start by putting the

users and the stakeholders at the core of the

development effort.

Through a holistic, multidisciplinary,

collaborative approach all stake holders,

disciplines and parties co-create through

design thinking methodologies to build a more

sustainable liveable city.

user centered design - users

User experience strategy: Spatial strategy



The transformation of the approach to a user

centred one, with community engagement and

empowerment, allows the city to be become a

place that attracts people as well as preserves

the place that people love.

This approach has a rippling effect extending

from the end user to the built environment, to

the public realm and the character and brand

of the city, encapsulated with city’s cultures,

histories, traditions, lifestyles and ways of life.