The general process and methodology is
non linear, especially when approaching and
developing a city.
It starts with a deep immersion, from which
emerges a cloud of strategic imagination
feeding into tactical implementation whether in
tangible or intangible applications.
The non linearity of the process allows
constant growth and re-evaluation as the city
and its framework grow and progress
Focusing on the first phase of the process
we look at immersion as a deep delving into
what makes a city what it is, what defines
its people, its systems, its character and its
From the findings of the immersion emerges
more specific themes that focus the
investigation and the definition of the factors
that make the city what it is.
Interpreting those factors sets a strategy
and guidelines for the development of the
imagination phase, as well as provides us with
the tools to evaluate future imagination and
In order to build an unique user experience,
especially in a urban setting, we need to look
at the framework that allows the experiences
and memories to happen.
Experiences are a series of memories that
interconnect. Memories are a series of
moments in time. Each moment in time is the
intersection of the four cardinal points of a
user’s sense of being:
• Who is the user as an individual; which
changes depending on our sense of connection
• What community does the user belong to;
an ever-changing sense of belonging that shifts
through our day and throughout a lifetime
• What physical sphere the user is in
• How does it interconnect with the virtual
An effective urban factorisation strategy is a
user centred approach that start by putting the
users and the stakeholders at the core of the
Through a holistic, multidisciplinary,
collaborative approach all stake holders,
disciplines and parties co-create through
design thinking methodologies to build a more
sustainable liveable city.
The transformation of the approach to a user
centred one, with community engagement and
empowerment, allows the city to be become a
place that attracts people as well as preserves
the place that people love.
This approach has a rippling effect extending
from the end user to the built environment, to
the public realm and the character and brand
of the city, encapsulated with city’s cultures,
histories, traditions, lifestyles and ways of life.