read the report of the 13 trends breaking through in 2013 by patricia martin, including a contribution by Samar Héchaimé of factors ( see trend number 13 – cities become more human by design) ‘The 2013 report focuses on cultural trends poised to break through in the year ahead. It’s designed to inspire anyone wanting to communicate more effectively across touch points. While the impact of the Internet can be felt in nearly every aspect of consumer life, our focus revolves around its impact on the fabric of society—families, communities, business, education and civic life. This report presents key trends and …
Tag Archives: spatial-branding
talking spaces : October 17, 2011
With the change of our communication along the multimedia superhighways, the attention spans have been shortened and dispersed. The average viewer will be bombarded with a million message every instant, from billboards to moving screen images to architecture to every type of message and communication we receive. The environments we live in have become highly branded with messages flying at us from every perceived direction that it has become more difficult to communicate. The competition has become extremely fierce. To counter that attention seeking modern environment, the urbanite takes more and more refuge in isolation. This has become …
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