When exploring a new place, a new city, a new part of your own city… you face a moment of anticipation, of anxiety. It is a moment of possibility. It is a moment where anything can happen. The moment you arrive to that place you immediately start defining that place, that entity, that brand. It is defined through the interpretation of cues you get from it, through the previously acquired knowledge and through all the previous places and brands you have encountered. That moment of definition with a city of course takes much longer than trying to define a …
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