read the report of the 13 trends breaking through in 2013 by patricia martin, including a contribution by Samar Héchaimé of factors ( see trend number 13 – cities become more human by design)
‘The 2013 report focuses on cultural trends poised to break through in the year ahead. It’s designed to inspire anyone wanting to communicate more effectively across touch points.
While the impact of the Internet can be felt in nearly every aspect of consumer life, our focus revolves around its impact on the fabric of society—families, communities, business, education and civic life. This report presents key trends and macro themes that reveal deeper shifts in how people are making decisions and adopting new behaviors that affect how your brand is perceived. On every page is a glimpse of the turning tides that a rising generation of digital natives portends.
Our research yielded 13 break-through trends that open opportunities to build stronger bonds between people and brands: customer loyalty, knowledge transfer, digital rituals, media consumption and consumer expectations around a healthy planet. LitLamp’s consulting team spoke with experts including top researchers, pollsters, designers and creative technologists to better understand the implications; their representative comments are included.
The report wraps up with seven clearly stated ways to use the findings to advance your brand into the future. Progressive, motivated marketers should find inspiration on every page.’